Training Coordinator for the No Business As Usual Project (NBU) Ashraf Rahman has underscored why most businesses in Ghana have hitherto witnessed no progress since their inception.
Speaking to final year Home Economic students of Parkoso Senior High School which is located at the Asokore Mampong Municipality, he brought to light that a number of business owners or entrepreneurs have not been able to hit the pinnacle of success within the business terrain owing to their failure to think outside the box.
Citing KFC; the famous American fast food restaurant chain as a classic example, he said that creative thinking is what has earned the business its present global recognition and prestigious reputation.
Owner and managers of KFC opted to think outside the box by doing things differently from others and as a result, “they have gained an impressive market penetration”.
Ashraf encouraged the students that irrespective of how menial the business the set up after school may be, they can rise to the top if they think beyond the boundaries of their imagination.
“If you go by the same way others sell their products and offer their services, there is no way you can progress”, he told students.
The above admonition was raised at a capacity building event on Entrepreneurship, organised by officials of the European Union Funded Project NBU at the assembly hall of the school.
Present at the occassion were the Head of Department Mr. Fred Ampofo, Assistant Headmistress Madam Mercy Asomadu, Assistant Headmaster (Administration) Mr. Richmond Atta Boakye among others.
One of the Speakers was Wayila Iddiris, CEO for Yilas Pizza and Pastries.
Headmaster (administration) at the event thanked officials of NBU for equipping the student with the entrepreneurial knowledge. He charged participants to utilize all tips received so as to excel in business after school.